40 Product Marketing jobs in Canada

Job Description

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.  

The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion.  This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.   

Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. 

Job Responsibilities

• Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials 
• Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. 
• Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. 
• As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.  
• Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.  
• Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. 
• Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.  
• Manage relationships with internal and external design resources as well as subject matter experts. 
• Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. 
• Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions. 

• Proven ability to create messaging and collateral that effectively resonates with target audiences. 
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested. 
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.  
• Ability to think strategically and develop long-term plans while also managing day-to-day execution.  
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.  
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward. 
• High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment. 

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.  
• 10+ years of prior product marketing leadership experience is required  

Travel Requirements  

• Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.    

Supervisory Responsibilities

• This position will manage and support direct reports in the Marketing team.  

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! 

• We’re the best at what we do.  We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
• We have an amazing culture driven by great people.  Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
• We take care of our employees.  We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Description

Description

As the Director, Product Marketing , you will be the product and quantum services expert on the marketing team. This role focuses on defining product positioning, crafting compelling messaging and content, competitive and industry analysis, driving market awareness and adoption, and enabling business development and sales teams. You have the rare ability to see the “big picture” and understand technical details at the same time. Your ability to understand and translate technical capabilities into value to potential early adopters for quantum computing services is crucial.  You will work with the marketing team to design and deliver marketing programs for Photonic’s quantum offerings. You are the prime marketing interface into both product management, and the engineering teams. You are comfortable working in a small marketing team handling a variety of responsibilities, collaborating closely with cross-functional teams of marketers, scientists, engineers, and product experts. You are equally comfortable driving strategy as you are “rolling up your sleeves” to execute on daily responsibilities.

Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.

Content Development  

• Develop product and quantum services content, including datasheets, whitepapers, case studies, detailed personas, value propositions and ROI, presentations, customer success stories, web content, blogs, videos, and other tools 
• Partner with the communications team on campaigns, blogs, and other promotional content.  

Market and Competitive Analysis  

• Conduct market research to understand the quantum market, customer needs, industry trends, and competitive landscape. 
• Provide timely recommendations, market analysis, and updates on competitors 
• Provide actionable insights to influence product roadmap and strategy 
• Continuously evaluate the competitive landscape to maintain and enhance product differentiation and adjust messaging accordingly. 

Go-to-Market Strategy  

• Collaborate with product management, marketing, sales, and engineering teams to align on product goals and market positioning. 
• Develop and execute go-to-market strategies for new product and service launches and updates.  

Product Positioning and Messaging  

• Craft compelling, differentiated product positioning and messaging that resonates with target audiences. 
• Ensure consistent messaging across all stakeholder touchpoints 
• Work with the marketing team at building relationships with key influencers (industry analysts, media, bloggers) to gain coverage that builds Photonic reputation with target audiences 

Sales Enablement  

• Develop sales enablement materials, including sales decks, product demos, and training content. 
• Train and equip sales teams with the knowledge and tools needed to effectively position and sell Photonic products. 

Customer Advocacy  

• Support onboarding and training for early customers.  
• Identify ongoing opportunities to enhance the customer experience. 
• Build and nurture customer relationships to generate testimonials, case studies, and references. 
• Act as a voice of the customer within the organization. 

• Specific industry experience in HPC or previous quantum experience. 
• 10+ years of experience working in a product marketing or product management role for highly complex and early-stage technology products. 
• MBA or equivalent experience, ideally in combination with a background in engineering, physics or computing. 
• Demonstrated track record of successful execution of product marketing assets – competitive analysis, positioning, messaging, use cases, and detailed product literature. 
• Strong understanding of the quantum ecosystem competitive landscape. 
• Proven ability to develop expertise in nascent market sectors and related applications. 
• Self-starter and able to work independently and lead cross functional teams. 
• Ability to communicate and translate complex technical issues for business users, investors, and other key stakeholders. 
• Demonstrated knowledge and extensive experience working with various marketing channels, metrics, marketing systems and marketing processes in a highly competitive market. 
• Strong business acumen including excellent judgment and confidence to back your ideas up. 
• Excellent interactive, communications, interpersonal and collaboration skills. 
• Superior analytical skills, attention to detail, objectivity, and accountability. 
• Experience with primary and secondary market research, competitive analysis, and customer insights. 

• Get involved with a quantum startup company set to redefine computing
• Work closely with some of the brightest innovators in quantum technologies
• Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day
• Inclusive company culture
• Competitive salary, benefits (including life insurance, extended health, dental, long term disability, and a flexible spending account), and potential upside

The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! We are also committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.

Job Description

At March Networks, our goal is to create a positive working environment where all of our employees can thrive. When you join our team, you will enjoy flexibility and support for a healthy work-life balance, as well as the professional development opportunities needed to advance your career. You will be part of a growing global technology company that encourages teamwork and innovation, and where friendships are forged with colleagues all over the world. At March Networks, we value your hard work, creativity and your passionate desire to deliver only the best to our customers, partners and each other.

March Networks works with some of the world's largest banks, retailers and other organizations, delivering secure, cloud-based intelligent video solutions, enhancing security, operational efficiency, and profitability through real-time business insights. Through advanced integrations like point-of-sale (POS) systems, ATMs, and other IoT devices, we go beyond traditional video surveillance, empowering businesses of all sizes to utilize video and AI analytics to drive growth and enhance the customer experience – providing cross-functional insights.

We pride ourselves on delivering scalable solutions, whether for small setups or complex systems spanning thousands of locations. We are leading the global transformation of enterprise video to the cloud, guiding our customers through this transition intelligently and cost-effectively.

With global reach and local support, our team will help you succeed, wherever you are. We provide comprehensive services, ensuring seamless operations, maintenance, and optimization of your systems, with great customer service. Through our network of over 800 certified partners, our platform integrates with a large array of third-party devices, making it adaptable to various business requirements.

With over two decades of experience, we partner with businesses representing diverse industries, including financial services, retail, transportation, restaurants, and commercial/industrial enterprises. We are a trusted provider for more than 1,500 financial institutions, over 600 retailers, and more than 950 commercial and industrial customers in over 70 countries around the world.

Key Responsibilities:

• Develop and maintain product positioning, messaging, and value propositions that differentiate our solutions in the marketplace
• Create compelling product marketing materials including datasheets, sales presentations, website content, and other collateral that communicates product value
• Support product launches by coordinating go-to-market activities and creating launch assets
• Collaborate with product management to understand product features and translate technical capabilities into customer benefits
• Conduct competitive analysis and market research to identify industry trends and competitive positioning
• Develop buyer personas and customer journey maps to inform marketing and sales strategies
• Work with sales teams to create effective sales enablement tools such as battle cards, objection handling guides, powerpoint presentations and demo scripts
• Gather customer feedback to inform product messaging and future development
• Analyze customer & competitive research to inform product positioning and potential product gaps
• Assist in planning and executing webinars and other activities to showcase our products
• Monitor product performance metrics and provide insights to optimize marketing strategies
• Stay informed about industry trends and competitor activities to ensure our positioning remains relevant
  

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in product marketing or marketing, preferably in B2B technology or the software industry
• Strong understanding of technology products and ability to translate technical concepts into compelling benefits
• Excellent written and verbal communication skills with the ability to craft clear, persuasive messaging
• Experience with creating marketing collateral and sales enablement materials
• Basic understanding of product management processes and go-to-market strategies
• Familiarity with customer research methods and competitive analysis techniques
• Analytical mindset with ability to interpret data and derive actionable insights
• Strong project management skills with ability to manage multiple priorities simultaneously
• Collaborative team player who can work effectively with cross-functional teams including sales, product management, and technical staff

Nice to have:

• Experience with Salesforce or other CRM/marketing automation platforms
• Knowledge of the video surveillance industry or physical security solutions
• Experience with customer interviews or focus groups

Join our team and play a key role in shaping the future of March Networks' video surveillance and business intelligence solutions! Apply now to be part of an innovative company that is revolutionizing the way businesses protect and grow their operations.

March Networks is an equal opportunity employer and supports a diverse workforce.

Accommodations are available upon request for candidates taking part in all aspects of the selection process. Applicants can make their accommodation needs known to us in their application.

Please note March Networks uses AI as part of the recruitment process.