What Jobs are available for Product Marketing in Canada?

Job Description

Job Description

GHGSat is a global leader in emissions intelligence, pioneering the use of satellite imagery to monitor and measure greenhouse gas emissions since 2016. By partnering with industry leaders, GHGSat leverages proprietary satellite data, coupled with aircraft imagery and public data to provide unprecedented insights into the global emissions landscape.

As GHGSat continues its journey to accelerate decarbonization to achieve ambitious climate goals, we are looking for an experienced and strategic Product Marketing Manager to join our team. Reporting to the Product Strategy team lead you will be responsible for driving the success of our products by developing and executing comprehensive go-to-market strategies. As a key member of the Product team, you will collaborate closely with product, sales, marketing, and customer success teams to define product positioning, support new product launches, and help drive adoption and engagement.

This position is part of a newly formed team dedicated to developing the product discipline that will drive GHGSat into its next successful phase.

Key Responsibilities:

1. Go-to-Market Planning & Strategy:

• Develop and execute go-to-market strategies for product launches and updates, ensuring alignment with business objectives and target audience needs.

• Partner with cross-functional teams to deliver seamless product launches.

2. Product Positioning and Messaging:

• Craft compelling product positioning and messaging that resonates with target customers and differentiates our products in the market.

• Ensure consistency across all customer touchpoints, including marketing campaigns, sales tools, and website content.

3. Market Analysis and Insights:

• Support Product Strategy with market research to identify customer needs, market trends, and competitive dynamics.

• Use insights to refine product positioning and messaging.

4. Sales Enablement:

• Develop and deliver sales enablement materials, including presentations, battle cards, and FAQs.

• Contribute to training materials used to educate stakeholders and sales teams on product features, benefits, and competitive positioning to ensure they can effectively engage with prospects.

5. Customer Engagement and Advocacy:

• Work closely with customer success and sale teams to gather customer insights and success stories.

• Develop customer-centric content to highlight the value of our products; create client-facing product support materials, e.g. public facing release notes and release newsletters by segment

6. Cross-Functional Collaboration:

• Act as a bridge between product, sales, and marketing teams to ensure alignment on goals and initiatives.

• Represent the voice of the customer in internal discussions and product development.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 7+ years of experience in B2B product marketing, product management, or a related role, ideally within the technology sector (experience in the space or climate sector is a strong asset).

• Proven track record of successfully launching technical products in competitive markets.

• Strong analytical skills and ability to translate data into actionable strategies.

• Exceptional communication and storytelling skills, with experience in crafting compelling narratives for diverse audiences.

• Proficiency with analytics tools such as Excel, CRM systems like Salesforce, marketing automation platforms, or other relevant tools.

• Collaborative team player with strong project management skills and attention to detail.

Preferred Qualifications:

• Knowledge of digital marketing strategies and content marketing.

• Familiarity with agile methodologies and product lifecycle management.

Benefits

• Competitive salary + stock options for all full-time employees

• Full comprehensive benefits

• Statutory leave + paid time off

• Flexible work environment
  

GHGSat offers a creative and highly-motivating work environment. We offer competitive salaries, health and social benefits including flex-time and continuing development. We are committed to a diverse and inclusive workplace. GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

Job Description

Job Description

Salary: $95,000 - $105,000 CAD annually

Enter the Game!

Activate is a tech company known for creating Canadas first full-scale interactive gaming facility. We are experiencing significant expansion and are looking to expand our team with the addition of a Product Marketing Leader.Reporting to the Vice President, Insights and Customer Loyalty, the Product Marketing Leader will be responsible for driving the go-to-market strategy, toolkit development, and lifecycle management of Activates games and technology. This role ensures that new releases and ongoing updates are successfully marketed to partner locations, resulting in strong adoption, consistent execution, and a customer experience that reflects the Activate brand worldwide.

The Duties and Responsibilities:

Strategic Product Marketing

• Develop and execute marketing strategies for new game and technology launches, as well as ongoing product updates.
• Collaborate with software and engineering teams to understand features, benefits, and differentiators.
• Create compelling messaging and positioning tailored to both partner and customer audiences.
• Leverage customer insights, segmentation, and partner feedback (in collaboration with Analytics) to refine positioning and inform innovation.
• Ensure all product rollouts are designed for global consistency with flexibility for local adaptation across multiple countries.

Partner Enablement & Communications

• Design and deliver marketing toolkits (e.g. launch guides, product briefs, promotional assets) ensuring clarity, usability, and scalability for partner execution.
• Manage the distribution of toolkits and ensure timely delivery of rollouts
• Coordinate webinars, demos, and training sessions to educate partners on new offerings.
• Maintain ongoing communication with partners to ensure awareness, confidence, andexcitement around upcoming releases.

Campaign Management

• Plan and execute multi-channel campaigns to drive adoption and usage of new games, features, and technologies.
• Manage the product lifecycle, ensuring existing products are refreshed with updated toolkits, positioning, and assets.
• Track and optimize adoption rates and campaign performance, adjusting based on partner and customer engagement metrics.

Cross-functional Collaboration & Reporting

• Work closely with product, sales, and brand teams to align on launch goals and execution.
• Partner with the Analytics Lead to field surveys, collect feedback, and translate insights into actionable improvements.
• Present insights and strategic recommendations to leadership to improve future launches.

The Qualifications:

• 5+ years of experience in product marketing, go-to-market, or partner marketing, preferably in B2B or partner-driven environments.
• Bachelors degree in business, marketing, or other relevant field preferred
• Proven success in launching and marketing technology products, games, or experiential offerings.
• Strong ability to translate technical details into customer-centric messaging and partner-ready assets.
• Experience creating toolkits, playbooks, or enablement resources for distributed teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills with the ability to handle multiple product launches and updates simultaneously.
• Proficiency in marketing tools and platforms (e.g., HubSpot, Google Workspace; familiarity with DAM or BI tools a plus).
• Ability to thrive in a fast-paced, collaborative, global environment.
  

The Perks:

• Competitive Salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• On-site parking

About Activate:

Taking entertainment into the future by fusing technology and physical activity together to create live-action gaming experiences, Activate is a technology company building interactive gaming facilities with locations across Canada and the US. For more information about Activate, please visit or check us out on Instagram - @activategames/Facebook @activategames.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.

Job Description

Job Description

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.

We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.

Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.

What You’ll Do

• Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
• Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
• Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
• Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
• Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
• Represent the company with key industry analysts, stakeholders, and customers

Who You Are

• Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
• A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
• Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
• Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
• Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
• AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
• Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
• A systems thinker: You understand how to create repeatable playbooks, templates and processes
• Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role Matters

AI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

Requirements:

• 5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
• Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
• Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
• Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
• Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
• Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
• Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Job Description

Job Description

A story-teller & a strategic mind

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team.

Ready to transform how companies tell their product story using AI?

In this strategic role, you'll be the driving force behind our market positioning and communication.

Your goal? Translate Coveo's unique power into clear, differentiating, and inspiring messages that resonate with our customers, partners, and employees. You'll shape the future of AI-powered digital experiences and help reinforce our position as a global leader in cloud-based customer experience solutions.

As Director of Product Marketing , you will:

• Lead team of five product marketing experts in their quest to build a product and solution messaging that differentiates Coveo in the market.
• Be the head of competitive intelligence and comparisons by working with cross-functional stakeholders and driving team research.
• Build on our product launch and readiness framework, working cross-functionally with Product Management, Sales and Commercial Operations teams.
• Articulate the value of Coveo's solutions into tangible ROI metrics.
• Deliver Sales, Marketing and Partner enablement tools to help with acquisition and sales conversion.
• Work closely with the field, partners, and analysts to position our products not only on the high level but also around individual new value that we bring to market.

Here is what will qualify you for the role:

• At least 10 years experience in B2B SaaS product marketing, 5+yrs in leadership.
• You are a strong speaker and a genuine leader and you love developing high-quality customer-facing presentations.
• You have strong technical product management and marketing competency including business and market analysis.
• You are a strategic thinker who also rolls up their sleeves to make things happen!

What would make you stand out:

• Background in customer service and support industry.
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow , Adobe, or Sitecore .

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! / Send us your application, we want to know what you're all about!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Job Description

Job Description

A story-teller & a strategic mind

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team.

Ready to transform how companies tell their product story using AI?

In this strategic role, you'll be the driving force behind our market positioning and communication.

Your goal? Translate Coveo's unique power into clear, differentiating, and inspiring messages that resonate with our customers, partners, and employees. You'll shape the future of AI-powered digital experiences and help reinforce our position as a global leader in cloud-based customer experience solutions.

As Director of Product Marketing , you will:

• Lead team of five product marketing experts in their quest to build a product and solution messaging that differentiates Coveo in the market.
• Be the head of competitive intelligence and comparisons by working with cross-functional stakeholders and driving team research.
• Build on our product launch and readiness framework, working cross-functionally with Product Management, Sales and Commercial Operations teams.
• Articulate the value of Coveo's solutions into tangible ROI metrics.
• Deliver Sales, Marketing and Partner enablement tools to help with acquisition and sales conversion.
• Work closely with the field, partners, and analysts to position our products not only on the high level but also around individual new value that we bring to market.

Here is what will qualify you for the role:

• At least 10 years experience in B2B SaaS product marketing, 5+yrs in leadership.
• You are a strong speaker and a genuine leader and you love developing high-quality customer-facing presentations.
• You have strong technical product management and marketing competency including business and market analysis.
• You are a strategic thinker who also rolls up their sleeves to make things happen!

What would make you stand out:

• Background in customer service and support industry.
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow , Adobe, or Sitecore .

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! / Send us your application, we want to know what you're all about!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

**We help the world run better**
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
**Summary:**
SAP Build is a comprehensive suite of low-code, pro-code and Generative AI tools designed to accelerate application development and automation. As an integral part of SAP's Business Technology Platform (BTP), it drives significant growth and receives rave reviews from customers, developers, and industry analysts alike.
With SAP Build, users tap into its AI capabilities to create and extend applications, automate business processes, and design custom digital workspaces using either low-code or pro-code development with enhanced generative AI assistance. This suite helps organizations to build rapidly, adapt swiftly to market demands, and ensure seamless integration across systems.
**The Role:**
This role will focus on driving product marketing for the next phase of SAP Build's portfolio evolution, which includes enhanced generative AI capabilities, new AI driven developer experiences, expanded support for application development and automation for both SAP and non-SAP systems and building upon the new commercial model and embedded entitlements in all the SAP Business Suite.
As a Senior Product Marketing Manager, your work will have a direct impact on SAP Build's success. You will help define, execute, and communicate the value proposition of SAP Build. You will launch new capabilities, support our go-to-market (GTM) strategy, create impactful marketing content, and support field enablement efforts.
**The Team:**
Our team is responsible for Product Marketing & Solution Marketing for SAP Build. We are a high-energy, fast-paced global team of experts leading some of the most innovative products and services at SAP. We foster a data-driven culture and strive for excellence, encouraging growth and continuous learning for all team members. We work as a cross-functional team closely aligned with our Product Management team and various other areas. Join us if you are ready to collaborate with the best in the industry.
**TASKS:**
+ Working with the product management and development team to drive product strategy and roadmap
+ Collaborating with SAP customers and partners to understand key market feedback and inform product decisions
+ Analyze sales and adoption trends to identify GTM motions
+ Identifying the value proposition of SAP Build and its integration with other lines of business solutions (e.g. S/4, SuccessFactors)
+ Work with SAP's Partner team to extend the market presence of SAP Build's capabilities through the ecosystem.
+ Supporting Analyst inquiries
+ Assisting with the technical review of marketing assets
+ Presenting in partner and sales enablement activities
+ Take point as a key stakeholder in the pricing and packaging of SAP Build
**EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES**
+ Bachelor's or Master degree with specialization in Marketing /Computer Science / Information Technology / Business Administration preferred
+ Understanding of AI trends as it pertains to cloud platform, industry landscapes and development
+ Experience working with B2B sales organizations supporting sales cycles, building technical demos and engaging directly with customers and prospects
+ Self-starter with passion to be a hands-on expert in the required filed
+ Customer orientation with a strong focus on quality
**PREFERRED SKILLS**
+ Strong analytical and logical skills
+ Strong communication profile with the ability to articulate and present complex topics to senior level audience
+ Ability to understand and analyze customer needs, synthesize requirements and drive execution towards successful delivery
+ Good collaboration skills and relationship building with cross-functional teams
+ Ability to work in an international team
+ Willingness to travel worldwide
**WORK EXPERIENCE**
+ Minimum 4 years of related product marketing or product management experience within the software industry
**Bring out your best**
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
**We win with inclusion**
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: .
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. ( Specific conditions may apply for roles in Vocational Training.
**EOE AA M/F/Vet/Disability:**
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 102,400 - 214,300(CAD) CAD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: .
Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.
Requisition ID: | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid #SAPTorontoCareers

Job Description

Job Description

Role Type: Contractor

We’re looking for a Founding Product Marketing Manager (PMM) to define and scale the product-led growth (PLG) engine. You’ll work directly with the founding team at the intersection of product, marketing, and data, owning how we acquire, activate, and retain users across our marketplace and subscription products.

You’ll design systems that drive growth through experimentation, insights, and automation. Using your understanding of user activation and retention, you’ll create scalable strategies that turn product engagement into revenue.

You should have experience in SaaS or marketplace environments where the product itself fuels growth, and you know how to combine lifecycle marketing, clear messaging, and analytics to deliver results.

This is a hands-on, high-impact opportunity to build the product marketing function from the ground up. You’ll define positioning, launch new features, manage go-to-market efforts, and measure success through data-driven insights.

If you want to make a real impact at an early-stage startup and shape the foundation of a world-class growth engine, this role is for you.

Key Responsibilities:

• Own the full lifecycle marketing function across email, in-app messaging, and onboarding flows to drive user activation, adoption, and retention.
• Define and refine messaging and positioning for our core product and new features, ensuring clarity and consistency across all user touchpoints.
• Develop and execute go-to-market strategies for new feature launches and product lines, working closely with Product and Design.
• Build and operationalize the systems, tooling, and processes that enable scalable lifecycle campaigns, experimentation, and measurement.
• Use data to identify growth opportunities within the PLG funnel—activation, expansion, and churn reduction—and design experiments to improve them.
• Partner with Product and Engineering to improve in-product experiences that drive engagement, retention, and monetization.
• Collaborate with the founders to explore and test new growth motions such as sales-assisted and enterprise outreach.
• Analyze lifecycle and retention data to uncover insights, influence roadmap decisions, and communicate learnings across the company.
• Build the foundation for a scalable product marketing organization by creating playbooks, documentation, and repeatable GTM processes.

Requirements

• 3+ years of experience in product marketing or growth at a product-led growth (PLG) company, ideally within SaaS or marketplace environments.
• Deep understanding of the PLG funnel: activation, adoption, expansion, retention, and how to operationalize these stages through product and lifecycle initiatives.
• Proven ability to craft clear, compelling positioning and messaging that drives product understanding and engagement.
• Hands-on experience with lifecycle automation tools (e.g., HubSpot, Customer.io, Iterable) and analytics platforms (e.g., GA4, Mixpanel, Amplitude, SQL).
• Strong analytical mindset; able to design and interpret experiments, track KPIs, and translate insights into growth strategies.
• Skilled at collaborating cross-functionally with Product, Design, and Engineering to align launches, onboarding, and in-product growth.
• High degree of ownership. Able to move seamlessly from strategy to execution and build scalable systems from the ground up.
• Excellent written communication and storytelling skills.
• Comfortable in an early-stage, fast-changing environment with high autonomy and accountability.
• Highly communicative and flourishes in async work environments.

Not mandatory, but highly valued:

• Personal projects that demonstrate your abilities pertaining to this role
• Previous experience with 2-sided marketplaces

Benefits

Compensation and Benefits:

Fully Remote: work from anywhere, with an emphasis on async collaboration.

Competitive Pay: $100K–$150K CAD.

Performance Bonus: annual cash bonus tied to company growth (13th-month pay).

Annual Reviews: yearly performance and compensation reviews with opportunities for raises.

Paid Time Off: 2 weeks of vacation to recharge.

Paid Sick Leave: take care of yourself when you need it.

Autonomy & Ownership: you’ll have real control over your projects and the freedom to shape how things get done.

Growth Potential: as we scale, your role and compensation grows.

Job Description

Job Description

About Advantage Group International  

Advantage Group International is the global intelligence partner transforming B2B collaboration. We deliver real-time, AI-powered insights that bring foresight and clarity to strengthen partnerships, empower better decisions, and drive sustainable growth.  

Our unique intelligence model goes beyond basic reporting to turn complexity into clarity, providing businesses with trusted, actionable insights that drive stronger relationships between suppliers and retailers. With presence across more than 40 markets, we’re redefining how industries connect, collaborate, and grow.  
 As Advantage continues to expand and innovate globally, we’re seeking curious, collaborative, and impact-driven professionals to help shape the future of insight-led partnership and growth.  

  
How you can help people and organizations work better together  

As we accelerate the next phase of our product transformation—bringing our research, analytics, and collaboration tools together into a unified platform—Advantage is creating our first dedicated internal Product Marketing function.  

We are seeking a Senior Product Marketing Manager  to build, lead, and execute the product marketing discipline across Advantage Group’s full portfolio of B2B SaaS products and data platforms. 

This is an inaugural, high-impact role — ideal for a strategic and entrepreneurial marketer who can operate independently, partner cross-functionally, and lay the groundwork for how Advantage brings its technology, data products, and scales to market. You’ll shape the voice of our portfolio, define its story, and enable teams to communicate value with clarity and confidence. 

The role will collaborate extensively with global internal teams and international customers, requiring strong cross-cultural communication skills and the flexibility to occasionally work outside of traditional Monday–Friday, 9–5 hours to align with global time zones. Advantage supports lieu time to balance these commitments and maintain work-life harmony. 

Primarily remote/hybrid in Toronto:  
Advantage Group embraces flexible working to meet the needs and preferences of our employees. This role is primarily remote, with the option to work in person at our Toronto office or as requested by your manager.  

As part of this role, you will:  

• Build and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standards. 

• Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform. 

• Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization. 

• Lead go-to-market strategy and launch execution for new products, features, and platform releases. 

• Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value. 

• Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation. 

• Collaborate with global Marketing to align demand generation campaigns and thought leadership to product goals. 

• Represent the voice of the customer and market, ensuring AGI’s narrative resonates with client needs and opportunities. 

• Establish metrics to measure marketing impact, adoption, and product engagement. 

In Other Words, We Need Someone Who:  

• Is energized by building from the ground up — defining structure, playbooks, and best practices for a new internal function.  

• Can articulate a unifying story across a diverse portfolio of research and SaaS products.  

• Balances strategic storytelling with hands-on execution — from market positioning to content creation.  

• Has a strong grasp of enterprise and B2B SaaS marketing, with experience influencing product strategy and commercialization.  

• Thrives in global collaboration, working effectively across cultures, time zones, and functional disciplines.  

• Is comfortable as a team of one, while collaborating closely with Product, Research, Marketing, and Client teams to deliver measurable impact.  

If you’d like to join this team, you should have:  

• 6+ years of experience in Product Marketing for B2B SaaS or enterprise technology. 

• Proven ability to create and scale GTM strategies across multiple products or portfolios. 

• Experience in portfolio storytelling — crafting a unified value narrative across multiple offerings. 

• Exceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business stories. 

• Strong collaborator with cross-functional leadership experience in global or matrixed organizations. 

• Adept at independent execution — balancing strategic thinking with hands-on delivery. 

• Familiarity with market intelligence, segmentation, and buyer journey design. 

• Data-driven mindset, comfortable using insights to refine messaging and GTM tactics. 

This role is perfect for you if you are:  

• Entrepreneurial — able to build from zero, iterate quickly, and deliver results without an established playbook. 

• Story-driven — passionate about connecting technology, insights, and customer value through narrative. 

• Collaborative — skilled at building strong relationships across global Product, Sales, Research, and Marketing. 

• Curious and analytical — driven to understand client needs, product dynamics, and market trends deeply. 

• Resilient and adaptive — ready to thrive as a team of one in the near term, shaping a function that will grow. 

Advantage Group International is proud of the culture we have created and the values which keep us grounded. To maintain our culture, in addition to qualifications and skills, we also select candidates who reflect, or have the potential to embody our company values.

How we support you in your journey with Advantage Group    

We ensure you have the tools needed to succeed happily:  

• Flexible work policy: choose your hybrid way of working to bring balance to your life  

• Connected culture: virtual and in-person gatherings for global community-building  

• Comprehensive benefits, including health coverage, mental wellness support, RRSP  contributions, and paid personal days. Parental leave: ample support for families  

• Generous PTO, winter holiday closure, birthday and volunteer leave  

Why Join Us

• Shape the future of collaboration at a global intelligence company redefining how businesses grow.  

• Make an impact by turning insight into stronger partnerships and real results.  

• Work with global teams and leaders in an agile, high-performing environment.  

• Thrive in a culture that values clarity, curiosity, and innovation.  

• Grow your career through meaningful work, development, and competitive rewards.  

We are an equal opportunity employer which values diversity in the workplace and are therefore happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodation is available on request for anyone taking part in all aspects of the selection process.  

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Job Description

Job Description

Location: Remote (Canada) | Department: Marketing | Report to: VP, Marketing

 NiceJob, a Paystone company, is the reputation marketing platform trusted by thousands of home service, retail, and professional brands across North America. Our mission? To help businesses become the top-rated choice in their market by making it effortless to collect more reviews, showcase their best work, and win more customers.

As part of Paystone’s ecosystem, NiceJob is a key growth engine, connecting reputation marketing with loyalty, gift card, and payment solutions to help businesses thrive.

The Opportunity

We’re looking for a strategic, data-driven Product Marketing Manager who thrives at the intersection of product, brand, and growth. In this role, you’ll own NiceJob’s go-to-market strategy, shape its positioning, and partner with Product, Sales, and Marketing to win in the marketplace.

You’ll also focus on customer expansion—building and executing strategies that move clients up the value ladder through upsells, cross-sells, and adoption of complementary Paystone products. If you’re passionate about turning customer insights into measurable growth, this role is for you.

Responsibilities

Positioning & Messaging

• Develop compelling, differentiated messaging that resonates with target segments.
   
• Monitor market trends and competitors to ensure positioning stays sharp.
   

Go-to-Market & Expansion Strategy

• Lead GTM planning for new NiceJob features and integrations.
   
• Design and execute upsell and cross-sell campaigns across Paystone’s product lines.
   
• Partner with Customer Success to create expansion playbooks and in-app upgrade journeys.
   

Customer Understanding & Segmentation

• Conduct research on customer segments, lifecycle stages, and industry verticals.
   
• Build personas and map value propositions to their unique needs.
   
• Identify adoption triggers and usage patterns that drive expansion opportunities.
   

Cross-Functional Collaboration

• Align Product roadmap priorities with market insights.
   
• Collaborate with Marketing to launch targeted campaigns that boost adoption, retention, and revenue growth.
   
• Support Sales and CS with enablement tools, competitive insights, and deal support.
   

Measure & Optimize

• Define and track KPIs for adoption, retention, and upsell conversion.
   
• Continuously test and refine messaging, offers, and campaigns for impact.
   

What You’ll Bring

• 4–6 years of B2B SaaS product marketing experience (martech, SMB, or marketplace preferred).
   
• Proven track record of launching products and driving expansion revenue through upsells/cross-sells.
   
• Strong communication and storytelling skills—able to translate technical features into customer value.
   
• Experience collaborating with Product, Marketing, Sales, and Customer Success.
   
• Data-driven mindset with a history of using analytics, research, and customer insights to guide decisions.
   
• Familiarity with marketing and product tools (e.g., HubSpot, Salesforce, Productboard, or similar).
   

Why Join Us?

• Impact at Scale: Own the GTM and expansion strategy for one of North America’s leading reputation marketing platforms.
   
• Growth Culture: We’re scaling fast, with big opportunities for career development.
   
• Integrated Ecosystem: Influence how reputation marketing connects with loyalty, payments, and other Paystone products.
   
• People-First: We value collaboration, innovation, and outcomes—not bureaucracy.

Perks & Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• We’re committed to career development
• Work from home

Our Mission
By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.
By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.

Curious?
Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.

Come check us out!
paystone.com
datacandy.com
get.nicejob.com

About Us
Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.

**Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.**   

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