781 Digital Marketing Specialist jobs in Canada
Digital Marketing Specialist
Posted 21 days ago
Job Viewed
Job Description
We are looking for a creative and analytical Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple channels. The Digital Marketing Specialist will be responsible for increasing brand awareness, generating qualified leads, and driving customer engagement through digital strategies. This role requires a blend of creativity, data-driven thinking, and strong knowledge of digital marketing tools and trends.
Key Responsibilities:- Develop, implement, and manage digital marketing campaigns (SEO, SEM, email, social media, PPC, and display advertising).
- Optimize content for websites and social media platforms to increase visibility and engagement.
- Manage company social media accounts and create engaging content tailored to each platform.
- Conduct keyword research and implement SEO strategies to improve search rankings.
- Monitor, analyze, and report on the performance of digital campaigns using analytics tools (Google Analytics, SEMrush, etc.).
- Collaborate with design, content, and sales teams to ensure brand consistency and effective marketing strategies.
- Manage paid advertising campaigns, budgets, and ROI tracking.
- Stay updated on emerging digital marketing trends, tools, and technologies.
- Create and manage email marketing campaigns, including segmentation, personalization, and performance tracking.
- Support lead generation efforts and contribute to marketing funnel optimization.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong knowledge of SEO, SEM, PPC, Google Ads, and social media advertising.
- Proficiency in Google Analytics, Google Ads Manager, and CRM/marketing automation tools (e.g., HubSpot, Mailchimp).
- Experience with content creation and social media management.
- Excellent analytical skills and ability to interpret campaign data.
- Strong communication and project management skills.
- Creative mindset with attention to detail.
- Remote
- May require flexible hours for campaign launches or international coordination.
- Competitive salary and performance bonuses.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and certifications.
Company Details
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
About AMG Medical
A.M.G. Medical Inc. manufactures and distributes home healthcare and medical professional products across North America. Our brands include Physio Logic, ProActive, Dex4, MedPro Defense, Zorbi, NocoSpray, Ultra-Blok, and MedPro.
Role Overview
We are seeking a Digital Marketing Lead to strengthen AMG's online presence and accelerate customer adoption. The role combines SEO, social media advertising, and digital campaign execution with a focus on adoption growth and measurable performance.
The ideal candidate is bilingual (English & French), a strong copywriter, and has a solid understanding of paid media strategy—especially LinkedIn Ads for B2B growth. Experience in mature or structured organizations is an advantage.
Key Responsibilities
SEO & Content Optimization
- Optimize product descriptions, brand pages, and landing pages for search performance and conversion.
- Conduct A/B testing of content to improve reach and lower CPA.
Monitor SEO KPIs and provide actionable recommendations.
Social Media & Paid Media
- Plan and execute social campaigns with a focus on paid performance.
- Lead and optimize LinkedIn Ads campaigns for awareness, adoption, and lead generation.
- Write strong bilingual copy for ads, posts, and campaign assets.
Track performance and report monthly on reach, CTR, and engagement.
Digital Marketing & Adoption
- Write and deploy Klaviyo lifecycle flows (welcome, adoption, retention, reactivation).
- Own adoption landing pages (ordering guides, testimonials, FAQ) from brief to publication.
- Develop customer success stories / case studies (6 per year) to support adoption messaging.
- Build quarterly adoption kits for the sales team (email templates, FAQ sheets, client messaging).
Report on adoption performance (email CTR, landing page conversions, case study usage).
Qualifications
- 3-5 years in digital marketing , with proven skills in SEO, paid media, and social advertising .
- Strong understanding of LinkedIn Ads and B2B campaign strategy.
- Bilingual (English & French) with excellent copywriting ability.
- Hands-on experience with Klaviyo or similar marketing automation tools.
- Experience in mature organizations an asset (structured processes, KPI ownership, cross-functional collaboration).
- Analytical, organized, and comfortable delivering measurable results.
Digital Marketing Specialist
Posted 1 day ago
Job Viewed
Job Description
Are you an analytically minded, detail-oriented, customer-focused, and conversion-obsessed Digital Marketer with a “must-win” attitude, **responsible for delivering world-class advertising campaigns that maximize traffic, consisting of conversion-optimized audiences, to owned publications and branded websites.** If this sounds like you, we want to discuss this exciting role with you.
# Role Overview
As a Digital Marketing Specialist, you should have a strong affinity for data and a desire to thoroughly understand the insights it provides. This role requires a self-starter who will consistently utilize data to expand the advertising possibilities for GoodMorning.com. The Digital Marketing Specialist will be responsible for writing engaging copy and leading the development of advertising campaigns aimed at driving traffic to GoodMorning.com’s websites and digital publications. You will play a key role in differentiating our brands and managing advertising campaigns with both quality and efficiency.
# About Us
GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.
# Benefits and Perks
- Competitive compensation, vacation, profit share, and equity package
- 100% employer-paid extended benefits - health and dental
- Employee Assistance Program
- 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)
- Employee product discounts
- Transportation Reimbursement
# In this role, you will
- Design, build, monitor, and optimize advertising campaigns on ad platforms like Google and Facebook
- Create immaculate, high-converting advertising copy that is free from mistakes
- Collaborate with graphic designers to continually optimize all digital video and image assets
- Monitor accounts to ensure their campaigns, ad sets, and individual advertisements consistently deliver target click volumes at a target CAC
- Forecast and effectively model anticipated traffic volume via paid channels
- Administer sound experimentation, premised on logical hypotheses
- Collaborating with colleagues to build and deploy assets that expand digital conversion catchment
- Work with developers to design and build scripts that increase productivity and drive results
- Seek out and use result-enhancing tools to drive the success of the business
- Identify and leverage opportunities to expand the role of paid acquisition in growing the business
- Challenge generally accepted assumptions with positions based on sound modelling and logical reasoning
- Build and maintain books of best practice for paid acquisition tactics and channels
- Keep pace with new developments in digital marketing
- Question assumptions, think deeply, and act on truth, even if it goes against convention. We are relentless in our pursuit of better
# Our ideal candidate
- Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.
- 2+ years working in a Digital Marketing/Advertising team (preferred).
- Experience operating with digital advertising budgets of at least $10,000 per day is an asset
- Exceptionally strong written and verbal communication skills (English required; French is an asset)
- Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.
- Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.
- Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.
- Proven aptitude for functioning within deadlines while working both independently and as part of a team.
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.
# Skills
- Data Analysis & Reporting - Ability to interpret campaign metrics (CTR, CAC, ROAS, LTV, etc.) and turn them into actionable insights.
- Competency with tools like Google Analytics, Excel/Sheets, or BI dashboards.
- Digital Campaign Management - Familiarity with building and optimizing campaigns on platforms like Google Ads, Facebook Business Manager, or even email/CRM systems.
- Copywriting for Performance - Crafting concise, persuasive ad copy that drives clicks and conversions
- Well-versed in custom audience, lookalike, dynamic product, carousel, and collection ads creation
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work
- Demonstrable track record of making paid acquisition work
- Experimentation & Testing - Designing A/B tests or growth experiments, documenting results, and iterating based on learnings.
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Job Description
In this position, the Digital Marketing Specialist will contribute to the company’s overall marketing and communications strategy through the development and implementation of digital marketing programs. The incumbent will ensure that digital marketing efforts are efficient and effective in achieving awareness, engagement, and revenue.
This role reports to the Marketing and Digital Manager and works closely with the Content and Social Media Specialist.
KEY RESPONSIBILITIES:
- Manage & oversee organization’s website and ensure content is always current and relevant, including website creative, photos and video content
- Manage, all Google advertising, profile content, analytics (tag manager) and YouTube.
- Develop web, online, newsletter, SEO/SEM, and mobile marketing strategies that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
- Plan, produce, and measure all electronic and direct communications including e-blasts and newsletters
- Manage CRM contact database for multiple divisions of the organization.
- Assist with creating, updating, and managing company microsites (e.g., Tribute Project)
- Manage all digital assets of the organization’s facilities, including updates to digital screens, touch screens and electronic messaging centre (EMC sign)
- Plan and manage digital marketing budgets and invoices
- Work with cross-functional internal teams to execute and manage Google ad campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
- Work closely with the Marketing team and collaborate on social media campaigns and digital toolkits
- Prepare analytics and statistics as well as additional customized reports as required
- Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
- Create and manage customer surveys through Survey Monkey and compile reports
TO BE SUCCESSFUL YOU WILL REQUIRE:
- 4 - 6 years of in-house or agency digital marketing experience
- A post-secondary education in marketing, digital marketing, new media or related field and/or equivalent combination of education and experience
- Experience in the arts & culture, fundraising or event planning industries is considered highly beneficial
- Exceptional English verbal and written communication skills
- Intermediate understanding of website development
- Knowledge of principles of design and current trends in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase customer base
- Advanced literacy and hands-on experience with digital software including Wordpress/Elementor, Constant Contact, CSS, CMS
- Experience with CRM database, SEM/SEO, with a proven track record of results, including keyword research, link building strategies and tactical implementation
- Proficient in creative applications including Canva, Photoshop, InDesign, Illustrator, Premiere Pro, After Effects
- Proficient in office applications including Microsoft Office (Excel, Word Outlook, PowerPoint)
- In-depth knowledge and experience with social media marketing platforms and tools (Facebook, LinkedIn, Twitter, Instagram, Hootsuite, Google Analytics, Google Ads, etc.)
- Must be able to work both independently with minimal supervision as well as collaboratively in a team
- Demonstrated experience working collaboratively with cross-functional groups to achieve desired outcomes
- Exceptional organizational skills and extremely detail-oriented
- Confident, disciplined, and assertive with excellent influencing and persuasion skills
- Strong presentation skills across a wide range of channels
- Ability to work well under pressure and balance and prioritize multiple projects and a high volume of work; deliver programs and tactics on a timely basis in a deadline-oriented environment
- Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times
- Experience with managing budgets
- Google Ads and Google Analytics Certification is considered an asset
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Job Description
Summary of key responsibilities
- Plan and execute segment specific strategies across paid channels (Homeowners vs. Industry Professionals); PPC, display / retargeting, affiliates
- Ensure full customer journey from paid channels is optimised, in coordination with other marketing functions (content, UX/UI and merchandising)
- Forecast, manage and report on paid spend and performance
- Research and test new strategies and channels to grow / optimise paid channels & email
- Report on competitor activity within paid channels
- Manage / coordinate with external agencies / contractors
What you must have
- 3+ years experience in digital media campaign management
- Rock-solid analytics alongside an ability to create insights and stories with data
- Customer first mind-set
- Solid GA and GTM experience
- Experience managing $500k+ monthly ad spend
- Deep understanding of digital marketing channels, attribution modelling, and GA
- Marketing automation / eMail marketing experience
- Curious mindset & desire to improve what’s there, and build new and better
- Collaborative approach to marketing
- An audacious spirit that embraces uncertainty and challenges with enthusiasm
- High levels of integrity and a commitment to do what you say you are going to do
- Strong entrepreneurial spirit that has grit, determination and challenges the status quo
- High degree of empathy and the ability to see other’s perspective
- Strong sense of curiosity and the desire to learn and get better everyday
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Job Description
Salary:
About AMG Medical
A.M.G. Medical Inc. manufactures and distributes home healthcare and medical professional products across North America. Our brands include Physio Logic, ProActive, Dex4, MedPro Defense, Zorbi, NocoSpray, Ultra-Blok, and MedPro.
Role Overview
We are seeking a Digital Marketing Specialist to strengthen AMGs online presence and accelerate customer adoption. The role combines SEO, social media advertising, and digital campaign execution with a focus on adoption growth and measurable performance.
The ideal candidate is bilingual (English & French), a strong copywriter, and has a solid understanding of paid media strategyespecially LinkedIn Ads for B2B growth. Experience in mature or structured organizations is an advantage.
Key Responsibilities
SEO & Content Optimization
- Optimize product descriptions, brand pages, and landing pages for search performance and conversion.
- Conduct A/B testing of content to improve reach and lower CPA.
- Monitor SEO KPIs and provide actionable recommendations.
Social Media & Paid Media
- Plan and execute social campaigns with a focus on paid performance.
- Lead and optimize LinkedIn Ads campaigns for awareness, adoption, and lead generation.
- Write strong bilingual copy for ads, posts, and campaign assets.
- Track performance and report monthly on reach, CTR, and engagement.
Digital Marketing & Adoption
- Write and deploy Klaviyo lifecycle flows (welcome, adoption, retention, reactivation).
- Own adoption landing pages (ordering guides, testimonials, FAQ) from brief to publication.
- Develop customer success stories / case studies (6 per year) to support adoption messaging.
- Build quarterly adoption kits for the sales team (email templates, FAQ sheets, client messaging).
- Report on adoption performance (email CTR, landing page conversions, case study usage).
Qualifications
- 3-5 years in digital marketing, with proven skills in SEO, paid media, and social advertising.
- Strong understanding of LinkedIn Ads and B2B campaign strategy.
- Bilingual (English & French) with excellent copywriting ability.
- Hands-on experience with Klaviyo or similar marketing automation tools.
- Experience in mature organizations an asset (structured processes, KPI ownership, cross-functional collaboration).
- Analytical, organized, and comfortable delivering measurable results.
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Job Description
In this position, the Digital Marketing Specialist will contribute to the company’s overall marketing and communications strategy through the development and implementation of digital marketing programs. The incumbent will ensure that digital marketing efforts are efficient and effective in achieving awareness, engagement, and revenue.
This role reports to the Marketing and Digital Manager and works closely with the Content and Social Media Specialist.
KEY RESPONSIBILITIES:
- Manage & oversee organization’s website and ensure content is always current and relevant, including website creative, photos and video content
- Manage, all Google advertising, profile content, analytics (tag manager) and YouTube.
- Develop web, online, newsletter, SEO/SEM, and mobile marketing strategies that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
- Plan, produce, and measure all electronic and direct communications including e-blasts and newsletters
- Manage CRM contact database for multiple divisions of the organization.
- Assist with creating, updating, and managing company microsites (e.g., Tribute Project)
- Manage all digital assets of the organization’s facilities, including updates to digital screens, touch screens and electronic messaging centre (EMC sign)
- Plan and manage digital marketing budgets and invoices
- Work with cross-functional internal teams to execute and manage Google ad campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
- Work closely with the Marketing team and collaborate on social media campaigns and digital toolkits
- Prepare analytics and statistics as well as additional customized reports as required
- Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
- Create and manage customer surveys through Survey Monkey and compile reports
TO BE SUCCESSFUL YOU WILL REQUIRE:
- 4 - 6 years of in-house or agency digital marketing experience
- A post-secondary education in marketing, digital marketing, new media or related field and/or equivalent combination of education and experience
- Experience in the arts & culture, fundraising or event planning industries is considered highly beneficial
- Exceptional English verbal and written communication skills
- Intermediate understanding of website development
- Knowledge of principles of design and current trends in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase customer base
- Advanced literacy and hands-on experience with digital software including Wordpress/Elementor, Constant Contact, CSS, CMS
- Experience with CRM database, SEM/SEO, with a proven track record of results, including keyword research, link building strategies and tactical implementation
- Proficient in creative applications including Canva, Photoshop, InDesign, Illustrator, Premiere Pro, After Effects
- Proficient in office applications including Microsoft Office (Excel, Word Outlook, PowerPoint)
- In-depth knowledge and experience with social media marketing platforms and tools (Facebook, LinkedIn, Twitter, Instagram, Hootsuite, Google Analytics, Google Ads, etc.)
- Must be able to work both independently with minimal supervision as well as collaboratively in a team
- Demonstrated experience working collaboratively with cross-functional groups to achieve desired outcomes
- Exceptional organizational skills and extremely detail-oriented
- Confident, disciplined, and assertive with excellent influencing and persuasion skills
- Strong presentation skills across a wide range of channels
- Ability to work well under pressure and balance and prioritize multiple projects and a high volume of work; deliver programs and tactics on a timely basis in a deadline-oriented environment
- Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times
- Experience with managing budgets
- Google Ads and Google Analytics Certification is considered an asset
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Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Job Description
Salary:
CLV Group is a premier Canadian real estate firm specializing in the acquisition, development, and management of high-quality real estate assets. We deliver exceptional returns by aligning strategic acquisitions with expertly executed developments, innovative asset management, and operational excellence. Our consistent performance is no accident - its driven entirely by the strength of our people.
What truly differentiates CLV is our belief that real estate can, and should, be a force for good. Were not just in the business of buildings; were in the business of building better communities. From office-to-residential conversions to mixed-use developments, we approach every project through a lens of sustainability, impact, and long-term value.
Our culture is rooted in passion, purpose, and a strong sense of community. We cultivate thriving environments where residents, businesses, and neighbourhoods flourish. Philanthropy and social responsibility are embedded into our DNA, ensuring that as we grow, so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.
CLV is at a pivotal moment of expansion. With aggressive growth projections and a robust pipeline of projects, we are actively scaling across all areas of our business. For investors, that means strong fundamentals and long-term value creation. For top-tier talent, it means meaningful work, career growth, and a chance to be part of something transformative.
If you are a professional looking to build a rewarding career in real estate - CLV Group offers an unparalleled opportunity to grow, contribute, and make a lasting impact.
Find out more about our upcoming projects here:Real Estate Development Ottawa | CLV Group.
Opportunity:
We are seeking a Digital Marketing Lead, a technically skilled professional with the vision and drive to scale our digital performance in the real estate and property management sector. This role is best suited for candidates who are solution orientated, who thrive in diagnosing challenges, uncover insights through data, leverage AI-driven tools while building sustainable solutions.
You will begin by auditing and refining our digital infrastructure including campaigns, analytics, and website performance. Once established in the role, you will be able to take the lead in aligning marketing efforts with sales and leasing goals. Over time, you will play a pivotal role in shaping and building the digital marketing strategy that will fuel our continued growth as a leader in the real estate industry.
In addition to the duties typically expected of a seasoned digital marketing professional, responsibilities will be to:
- Lead the audit, clean-up, and optimizationof existing digital campaigns, property listings, analytics, and reporting frameworks.
- Manage and maintain scheduled marketing performance reports to present to management and leasing teams.
- Manage and optimize integrations with external partners.
- Oversee and allocate the marketing budget to ensure alignment with leasing goals and property performance targets.
- Audit and strengthen the digital lead generation strategy and CRM processes, ensuring strong cost-per-lead (CPL) and conversion rates.
- Develop and execute multi-channel campaigns across real estate listing platforms (Rentsync, Rentcafe, ILS) GA4, Google Ads, Meta Ads and more.
- Manage and optimize Google Adscampaigns and other paid media for ROI, lead volume, and conversion growth.
- Oversee Google Analytics dashboards, transforming complex data into actionable recommendations that impact leasing goals.
- Drive SEO initiativesto strengthen organic visibility and outperform competitors in rankings.
- Ensure the website and property pages are optimized for speed, updated content, user experience (UX) and correct lead to lease processes.
- Deliver competitive intelligenceby monitoring industry trends, analyzing competitor campaigns, and providing insights that guide both marketing and leasing strategies.
- Partner with the leadership team to present data-driven insightson market conditions, consumer behaviour, and campaign performance.
- Integrate AI-powered analytics, automation, and personalization toolsto enhance efficiency, targeting, and reporting.
- Lay the foundation for a future digital marketing growth, setting standards, building processes, and mentoring talent as the function expands.
Qualifications
- 3+ years experience in digital marketing with experience in Google Ads and Google Analytics.
- Proven ability to manage website maintenance, leveraging CRM systems and data-driven reporting
- Demonstrated expertise in lead generation strategies, ideally within rentals, real estate, hospitality, or a high-competition industry.
- Knowledge of web design principlesand conversion optimization for lead capture.
- Advanced analytical skillswith the ability to interpret complex data and advise leadership on market dynamics.
- Experience delivering competitive intelligence and market trend analysisto inform business strategy.
- Hands-on experience with AI-driven marketing tools(e.g., predictive analytics, automated bidding, personalization engines, or generative content tools).
- Proven success in leading audits, clean-ups, and campaign optimizationat scale
- Google Ads and Analytics certifications (preferred).
- A proactive, high-energy mindsetwith the ability to drive both strategy and execution.
Most importantly, we are a small yet mighty team. This is a roll up your sleeves, help where you are needed kind of role. We are looking for a new team member who will support our success when and as needed, as our team will do for you when you need it.
This role is based in our offices five days a week, giving you the opportunity to work closely with your colleagues, learn from experienced professionals, and grow in a highly engaged team environment.
Learn more about our working at CLV here: Talent and Culture - CLV Group
We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.
We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.
Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.
Only selected candidates will be contacted. No phone calls please.
We appreciate your interest in exploring an opportunity with CLV Group!
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Job Description
In this position, the Digital Marketing Specialist will contribute to the company’s overall marketing and communications strategy through the development and implementation of digital marketing programs. The incumbent will ensure that digital marketing efforts are efficient and effective in achieving awareness, engagement, and revenue.
This role reports to the Marketing and Digital Manager and works closely with the Content and Social Media Specialist.
KEY RESPONSIBILITIES:
- Manage & oversee organization’s website and ensure content is always current and relevant, including website creative, photos and video content
- Manage, all Google advertising, profile content, analytics (tag manager) and YouTube.
- Develop web, online, newsletter, SEO/SEM, and mobile marketing strategies that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
- Plan, produce, and measure all electronic and direct communications including e-blasts and newsletters
- Manage CRM contact database for multiple divisions of the organization.
- Assist with creating, updating, and managing company microsites (e.g., Tribute Project)
- Manage all digital assets of the organization’s facilities, including updates to digital screens, touch screens and electronic messaging centre (EMC sign)
- Plan and manage digital marketing budgets and invoices
- Work with cross-functional internal teams to execute and manage Google ad campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
- Work closely with the Marketing team and collaborate on social media campaigns and digital toolkits
- Prepare analytics and statistics as well as additional customized reports as required
- Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
- Create and manage customer surveys through Survey Monkey and compile reports
TO BE SUCCESSFUL YOU WILL REQUIRE:
- 4 - 6 years of in-house or agency digital marketing experience
- A post-secondary education in marketing, digital marketing, new media or related field and/or equivalent combination of education and experience
- Experience in the arts & culture, fundraising or event planning industries is considered highly beneficial
- Exceptional English verbal and written communication skills
- Intermediate understanding of website development
- Knowledge of principles of design and current trends in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase customer base
- Advanced literacy and hands-on experience with digital software including Wordpress/Elementor, Constant Contact, CSS, CMS
- Experience with CRM database, SEM/SEO, with a proven track record of results, including keyword research, link building strategies and tactical implementation
- Proficient in creative applications including Canva, Photoshop, InDesign, Illustrator, Premiere Pro, After Effects
- Proficient in office applications including Microsoft Office (Excel, Word Outlook, PowerPoint)
- In-depth knowledge and experience with social media marketing platforms and tools (Facebook, LinkedIn, Twitter, Instagram, Hootsuite, Google Analytics, Google Ads, etc.)
- Must be able to work both independently with minimal supervision as well as collaboratively in a team
- Demonstrated experience working collaboratively with cross-functional groups to achieve desired outcomes
- Exceptional organizational skills and extremely detail-oriented
- Confident, disciplined, and assertive with excellent influencing and persuasion skills
- Strong presentation skills across a wide range of channels
- Ability to work well under pressure and balance and prioritize multiple projects and a high volume of work; deliver programs and tactics on a timely basis in a deadline-oriented environment
- Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times
- Experience with managing budgets
- Google Ads and Google Analytics Certification is considered an asset
Digital Marketing Specialist
Posted 4 days ago
Job Viewed
Job Description
Job Title: Digital Marketing Specialist
Department: Marketing
Reporting to: Director of Marketing
Location: Bloomex Headquarters, Ottawa
Digital Marketing Specialist | Bloomex – Ottawa, ON
Are you a strategic, data-driven marketer who thrives in a fast-paced environment? Bloomex, Canada’s largest florist and a growing global eCommerce brand, is looking for a Digital Marketing Project Manager to join our Ottawa headquarters.
In this role, you’ll manage and coordinate PPC, SEO, Email Marketing, and Social Media projects, ensuring campaigns are impactful, on-brand, and results-focused. You’ll bring a sharp analytical mindset and proven digital marketing experience to guide strategy, optimize performance, and deliver measurable growth.
What You’ll Do
- Lead Multi-Channel Campaigns – Oversee strategy and execution across PPC, SEO, email, and social channels.
- Own Projects from Start to Finish – Manage timelines, deliverables, and objectives with precision.
- Analyze & Optimize – Use analytics tools to measure results, identify trends, and maximize ROI.
- Collaborate & Lead – Align cross-functional teams and inspire innovation.
- Vendor & Stakeholder Management – Maintain strong relationships to keep projects on track.
What We’re Looking For
- Proven digital marketing experience across multiple channels.
- Strong analytical mindset with the ability to translate data into actionable strategies.
- Excellent project management and leadership skills.
- Proficiency with analytics tools (Google Analytics, SEMrush, etc.).
- Exceptional communication and collaboration abilities.
- Experience with Agile project management is a plus.
Why Join Bloomex?
At Bloomex, you’ll work on campaigns that reach millions of customers and help shape the future of a well-established, expanding brand. We offer the opportunity to grow with the company, and we value creativity, collaboration, and results—and we’re growing fast.